Creating an eCommerce Team from Scratch for Startups
E-Commerce was always the future of business. Now that we are in the midst of a pandemic, e-commerce has proved its efficiency to both businesses and consumers. The uncertainty, caution, and social distancing the pandemic has caused, lead us into using and maximizing the use of technology. This gave birth to the new era of E-commerce.
Did you know that during the Coronavirus lockdown, global e-commerce sales reached $82.5 billion, a 77% increase over the previous year! Now that’s game changing. The possibilities in engaging with businesses and consumers through the internet became so convenient that a lot of people adjusted to this new era.
There are many ways to sell and connect over the internet and it can take into many different formats: It can include a branded website; mobile application; online marketplaces (e.g. of these are Lazada, Shopee); and social media platforms like Facebook, Instagram, Twitter and TikTok. The main advantage of these platforms is that you can sell to consumers anywhere, anytime.
You can meet your customers and it doesn’t matter if they’re sitting at home, on their lunchbreak at work, or even using your app in a physical store – they can complete a purchase online as easy as that. You have the whole internet as your niche market. You just have to find the right customer and make sure that they need your product or service.
Sounds interesting right? Now you may be wondering on how we can use ecommerce in our advantage. While eCommerce presents expansive growth opportunities, it will require human resources. First, your business should be filled with individuals who can build an effective eCommerce.
Now, what does it takes to build an eCommerce team from scratch?
1. Determine your staffing size
2. Identify Your HR investment
3. Distinguish between in-house and contract talent needs
4. Consider what resources you’ll need for onboarding and training
5. Plan for ongoing HR management
Also, here are the key roles you must fill in your team:
1. Director of eCommerce
2. Web Developer
3. Digital Operations Manager
4. IT Technician
5. Logistics Manager
6. Inventory Manager and Team of Inventory Associates
7. Digital Marketing Manager
8. Customer Service Representatives
9. Finance and Accounting
10. Business Analyst
As you scale your business to sell in international markets, you need to scale the capabilities of your staff. This often means adding more people to manage the increasing complexity of your business. There are other ways we can do if we don’t have the time to build an ecommerce team. We can’t also deny the fact that there is always a risk that a hire doesn’t have the skillsets needed to perform the core task. The solution to this is very easy, we can find a partner which is a full-service eCommerce provider.
Working with a full-service eCommerce provider can help you minimize the time and effort to build a team that has the suited skills for maintaining your eCommerce department.
Here are some benefits of using an enterprise eCommerce solutions partner:
• Reduce upfront capital expenditure
• Minimize the risks of expanding into new markets
• Save businesses time and money by helping them to run a lean team
• Provide expert insights into industry trends
• Afford businesses the time to focus on their core business, not HR needs.
To know more about these key takeaways, here is the article for you to read more about it:
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