What I Wish I Knew Before Starting a Business

What I Wish I Knew Before Starting a Business

There are a lot of things you need to consider when starting a business. And some of the startup companies tend to miss out some important details when putting up a business. This may affect their overall performance. In fact, statistics show that 90% of startup companies fail. But still, there are 10% of those who reached its success. We may say to ourselves, “Wow. Lucky for them, they have a successful business.” Believe me, it was not “luck” – it was all hard work, right mindset, discipline, passion, commitment, skills. These are just some of the ingredients needed in order for you to pull off a successful business.

As a business consultancy agency, we have a lot of advices, guidelines and tips regarding on how you could lead and manage your business, but here are some simple lessons from a female entrepreneur when she started her business. You can visit the link down below for her full story.

These are some key takeaways and experience of a female entrepreneur throughout her journey.

1. Branding is very important

The identity of your business is very important. Your brand should be something the society will see as important or a necessity. In this way, they will value your service and you can easily present it to your market. Discovery assessment is the key in order for you to find your own brand, one that you think will stand out.

2. Every business needs a human side

Your business shouldn’t be all about the services or products you use. You need to connect with your customers or clients. The ‘human side’ of your business needs to tell a story about yourself, about the owner. What is his passion? His interests? His dreams and goals in life. You can tell a lot about a business just by having an idea on who is the person behind it. This is the “human side” of your business.

3. Own your aesthetic

Being consistent in your sense of style, content and image will make your business more likeable. If the customers and clients see that all of your elements and assets in the business aligns with each other, it will be easier for them to identify or remember you.

4. Put yourself out there

Have confidence and trust yourself in the process. Take some risk. Because you’ll never know something if you won’t have the courage put yourself outside the box.

5. Always tell the story behind every offer

One aspect that will make your clients appreciate your service or product is if it has a powerful message behind it. Something that will inspire them to keep supporting you. This will create a relationship between you and your client.

6. Spend money on professionals

When putting up a business, you will often hear the word “investing”. It may be a common word to some but as for you, the business owner, investment will be one of the assets of your business. You can invest in trainings, workshops, business partners, equipment or even people. Either way, this will help your company grow. So don’t be afraid in investing your money into professionals or someone who has the experience and knowledge to help you for they can guide you in managing your business.

7. Live your dreams regardless of criticism and rejection

Most of the people will not be happy to see you achieve in life. Some of them will doubt you, put you down or even say that you won’t make it. Regardless of these, stay focused, train your mind, be with people who inspire you and always choose to take the step forward in order for you to reach your success.

If you already have an on-going business, it’s not too late for you to start assessing what your company needs. First you need to identify and have a thorough reflection on why you started your business, what is your goal and your plans for your business. With these questions in mind, you can start to know more about what kind of business are you putting up to.



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