Tips to Develop your Personal Brand through Thought Leadership

Tips to Develop your Personal Brand through Thought Leadership

“Leaders become great, not because of their power, but because of their ability to empower others.”

- John Maxwell

How do you know you’re ready to be called a leader of your industry? What are the requirements needed to be met for you to lead?

Being a leader is a huge responsibility though when you are called as a leader, most likely, people see you as the experienced and mature person. And they will most likely trust a leader. Why? Because they have become experts of their own. They master these skills, have gone through experiences and was able to gain additional knowledge throughout the years.

A “thought leader” is someone who is seen as an expert in a specific field; they’re capable of introducing new ideas and influencing other people in the industry to make certain decisions or take certain actions. Thought leadership, is the process of developing your expertise and leveraging that into leadership over others.

Once you master your expertise, you will be successful in whatever you put your mind into. This process is how thought leaders are born. But of course, thought leaders cannot rely solely on word-of-mouth endorsements.

So here are 10 tips to help develop your personal brand and become a top-notch thought leader.

1. Define and refine your area of expertise

Being a thought leader requires a narrowed focus in a specific area.

2. Build your background and continuing education

You must invest time and money into your education by going to seminars and conferences. You must also read ferociously to understand the stance of other leaders in the field.

3. Find the best platform to share your message

With so many ways to get the word out — YouTube, TikTok, Instagram, Facebook, podcasting, blogging and more — it is essential to pick what platform will return the most growth. The trick is you only need to be good at one. Instead of trying to be average at all, dive deep and select the best platform for your message and skills.

4. Become a podcaster

Podcasts have become alluring to the general public. You can listen from your device anytime and from just about anywhere. Adding this type of accessibility to your brand authority can be a game-changer.

5. Become an author and a guest poster

Adding continual content in your area of expertise gets your name out there and begins to establish your authority.

6. Build your social media audience and publish daily

Don’t underestimate the power of social media. Posting every day on your social media is a great way to quickly establish your presence and eventually become known as a thought leader in your industry.

7. Produce high-quality content that helps your audience

Reaching great heights in your field will rely on the quality of your content.

8. Work with other experts

Interviewing and collaborating with other experts in the field will help in the education aspect of this process.

9. Become a speaker

Whether it’s online or in-person, speaking to the masses and disseminating your wisdom is a tried-and-true way to propel your thought leader status.

10. Mentor others in your space

Mentoring is a win-win arrangement. People who have mentors tend to thrive from the knowledge-sharing relationship. The mentors themselves also benefit from the connection, gaining a new perspective and fresh ideas.


Being known as an expert in your field is a worthwhile goal with a life-changing journey. The best thought leaders are devoted and passionate about their topic with an overall purpose to help others in areas where they shine.

Thought leaders have the ability to influence other people, especially in business, and have immense power in changing a single narrative — because their audience trusts them.

Reference:

https://www.entrepreneur.com/article/373407
https://www.entrepreneur.com/topic/thought-leaders

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