Why Video is the Future of Marketing
Why Video is the Future of Marketing
Ever since the pandemic started, people at home have engaged more in using technology. Marketing strategies have evolved into using digital contents in order to keep up with the trend. Also, businesses have seen the potential of social media and a lot of them started using these platforms to target their market. Business owners promote their products and services through posting ads, creating an engagement post, joining a community online, partnering with other brands online, creating video contents, etc.
Now we are going to talk about Video contents and why is this seen as one of the game changers in corporation world.
According to research (please see the link down below for the reference), people spending time on social media directed their time watching short videos on the platforms. The presumption holds true as Facebook CEO Mark Zuckerberg during an earnings call said that video accounts for almost half of all time spent on Facebook while Reels is the largest contributor to engagement growth on Instagram.
Also, this article says that earlier this month, Zuckerberg announced that the social media company will invest $1 billion in creators by the end of 2022 and that it would fund programs, creator funds and other monetization programs to boost all stripes of creators on its platforms. The company has further promised its creator community that it will not take a cut of their earnings until 2023. This is good news for all the online content creators. It also means that social media is now a big channel for your business.
There is also a study about this trendy app that everyone’s talking about and I think you would be familiar with this too. TikTok has recently been downloaded more than three billion times around the world. According to new Sensor Tower data, it is the fifth non-game app to ever surpass the three billion install mark. Why is that? Because the content in TikTok is using videos to express your ideas. And people like watching videos. For them, it is much easier to grasp the idea or the content when it is presented in a video. When done well, video content can help you stand out from the crowd.
Let’s dive in and see why we think that video is the future of content marketing.
(Please see link down below for reference)
1. Video humanizes your brand
Written content will never have the ability to connect people as much as visual content can. The rise of YouTubers as entrepreneurs supports this claim. Online video content humanizes their brand and establishes a relationship with their audience.
2. Video improves your conversion rates
According to statistics, embedding videos in landing pages can increase conversion rates by 80%. Entertaining content can spark up your customer’s interest and they will be more likely want to know more about you once you get their attention.
3. Video makes your content more digestible
Lengthy articles can sometimes discourage readers. Even though you provide relevant information and key facts, too much written content is, well, too much. Video content solves that problem.
4. Video is more fun and shareable
One of your main goals is building brand awareness. The good news is that videos are perfect for that. Statistics claim that people share videos 12 times more than text and images combined. Brands are taking this approach to a whole new level by creating personalized videos. This type of visual content is fun for your users and valuable for your brand.
5. Video makes your content more memorable
In 2019, video was the number one form of media in everyone’s content strategy. And for a good reason — it’s a lot easier to recall an engaging video ad you saw a month earlier than remember the details of a blog post you skimmed through.
This is why JLS MEB Consultancy is now exploring its services in creating video contents and offering it to others business partners. We have seen the potential in integrating the usage of videos in marketing. It’s a powerful tool that can enhance one’s business.
For references, please see the link below:
JLS MEB Consultancy - Design Studio (c) 2021