Top 6 Reasons Why Branding is Important for Startup Businesses

Top 6 Reasons Why Branding is Important for Startup Businesses

As a small business owner, you may be too busy to worry about branding day in and day out, but a strong brand could change your game. Most of the small business owners overlooked how important it is to build a strong brand when starting a business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. And as a business owner, you must remember that brand strategy is needed to ensure a positive brand experience so that your company is not overlooked during this critical customer research phase. The advantage with business branding is that you can control, to some extent, what your business’s personality is. And you can use your logo, your content, etc. to ensure that your potential customers get a clear sense of exactly what that personality is.

Here are Top 6 reasons on why branding is important for start-up business:

1. Branding improves RECOGNITION

One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. As the saying goes, first impression lasts. Take this as an advantage to be remembered. Create a visual representation that will stand out and show what your business can offer.

2. Branding creates TRUST

Just as people are more likely to purchase from a business that appears polished and legitimate, families need to feel comfortable before committing to a child care program. Branding establishes credibility. If a potential customer has seen that you have put effort in creating your brand, they will most likely trust your business right away.

3. Branding supports ADVERTISING

Advertising is another important component of a brand. Both the medium chosen and demographic targeted for advertisements help build a brand. You can showcase your brand in your advertisements, packaging, website and online social media platform.

4. Branding builds FINANCIAL VALUE

Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand often guarantees future business.


Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set.


Branding can also help a business get word-of-mouth referrals. The most successful companies established themselves by building a strong brand, starting with a strong visual representation.

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from the rest. And your brand identity design? It’s what shapes your company. A professional brand experience will allow you to stand out in the mind of your customers and clients. Strong brand identity also enhances your company pride across the board. When you and your staff are proud to show off your brand image and uphold your message, it will have a ripple effect and your customers will be proud to be your customers. Creating loyalty and pride among your customers is business-building currency. Not only that, with an air-tight brand identity comes the ability to increase rates and develop a quality long-term clientele.

If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand. To learn more practical way about on how you effectively develop your Identity and Brand Design, JLSMEBC Entrepreneurial Workshop can also help you upskill and learn new knowledge to innovate your business or you can also hire us to be one of your Business Strategist so we can kickstart your business and guide you through building your Brand Identity and Brand Personality.

If you are interested in taking our Entrepreneurial Workshops, you can also visit our website:


JLS MEB Consultancy - Design Studio (c) 2021