Top 6 Social Media Strategies for Small Businesses

Top 6 Social Media Strategies for Small Businesses

We know that people are spending more and more time on their phones, and a lot of that time is spent on social media apps. Technology, social media and internet are now part of our daily lives. That is why a lot of people are also looking for ways to use these to their advantages, be it on jobs, education, business, communication, earning extra money, the list of possibilities is endless.

According to research, 31% of small businesses increased their social media presence during the COVID-19 pandemic. With that being said, social media had a huge impact on how people are connecting with each other. As a business owner or an aspiring entrepreneur, you might want to take note of this and make sure that you make some time to invest or study on how you can use this to on your media. Not only is social media free, but your customers and prospects are already there waiting to hear from you.

Social media can be one of your company’s most profitable marketing channels. It’s an excellent way to build brand awareness, connect with existing customers, and generate new leads to fill your funnel. It is now an important part of inbound marketing strategy. Creating valuable content, sharing that content out to the right people, and getting those people that are interested in your brand, product, or service back to your site is definitely going to leverage your business.

Now here are some social media strategies you can do if you’re a small business owner or an aspiring entrepreneur.


To figure out your goals, you need to take a look at your business. The idea is to figure out which areas of your marketing strategy can be improved by implementing a social media strategy. Typically, social media goals fall into the following categories:

a) Driving Traffic
b) Building Brand Awareness
c) Generating Authority or Thought Leadership
d) Growing Social Followings
e) Generating Engagement
f) Converting Leads and Generating Sales (Revenue)


Out of all the many social media tactics, figuring out what to share is possibly the most basic consideration, but that doesn’t make it easy.

Most social posts fall into one of the following categories:

a) Status Updates
b) Content or Product Promotions
c) Curated Content
d) Engagement Content
e) User-Generated Content


If you invest time and resources into creating social content, you want to make sure that people are not only consuming it, but enjoying it as well. When people engage with your brand and content, it means they are interested in what you have to say. And when they share, this is a sign that your company is aligned with their "digital identity."


If you are going to invest in a social media strategy, you'll need to include some tools and technology in your budget. One way to get the most bang for your buck when it comes to technology is to work with an agency that already has the tech.


As for content creation, there are a number of tools available to help you create visuals that are appealing and engaging without the help of a designer. Canva is one of the examples of content creation tools for putting together simple designs on the fly.


Probably the most important function of social media management is being able to see what's working and what is not. For this, you need to use an analytics tool.

There are still strategies we could try in using social media for your business. If we would talk about it in this article, you would probably skip it for it would take how many pages to explained Social Media Strategy.

Fortunately, JLSMEBC provides workshops in content creation, using social media platforms and of course sessions wherein you can learn more about on how you can operate your own business. Not only that, if you’re still not confident in managing your social media for your business, JLSMEBC can also help you with that.

We suggest that you get our PAID Workshop on Advanced Content Creation. Visit our link and purchase the workshops now:

Or you can message us directly for more information. Let’s start your rock your small business social media strategy this year!


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