Promote Your Business with these 3 Simple Videos

Promote Your Business with these 3 Simple Videos

As a business owner, you might probably be looking for new and effective ways to promote your product or service. Back to the old times, advertisement options were limited. Radio ads, commercial on television and printing ads on billboards are the most common ways to advertise. Now there’s a whole new world to explore in the digital marketing.

Many small business owners and entrepreneurs are hesitant to use video marketing because they think it's too complicated, time-consuming, or even expensive. You're not alone: 16% of non-video marketers don't use video marketing because they don't have time, while another 17% don't use video marketing because they think it's too expensive.

There are so many ways you can use video for your small business, and it can be a little overwhelming to know where to start, especially if you don’t have much time. Don’t worry! To help save you save some time (and money), here are simple videos any small business can default to.

1. How-to videos (Inform)

One of the best ways to use video is to show customers how to do something that pertains to your business. A simple tutorial video can make your audience pique their interest in your business which can lead into sales later on. Whatever your product or service, brainstorm a list of topics that you can show customers how to do. Show them how things done, humans are curious in nature.

2. Show off a product (Advertise)

Show off a new product or showcase a service that your business offers. This is one of the things you would want to do every now and then. People right now are being fed with fast pacing entertainment. And doing video advertisement is perfect if you wanted to people stay and know about your services. Reading long captioned post about your services will only bore your audience unless they are really the reader type person.

3. Explainer video (Show some value)

One of the best ways to explain your product or service is to shoot what’s called an explainer video. Video ads will stimulate more of the viewers senses. If pictures are worth more than a thousand words, imagine what can a video do and say with a short amount of time. You can show what the business is all about with short video clips and explained your mission and goals.

With a little time and creativity, you can create a video that promotes your product or service. Of course, there’s going to be a learning curve involved, but once you get the hang of shooting and editing video, you’ll be able to apply this marketing skill to a whole host of areas.

For more knowledge on how you can maximize the use of Video Marketing in your business, we recommend that you enroll in one of our workshops: Digital Video Fundamentals, where you can marry the power of ideas with the power images and videos.


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